Audi plans to invest approximately $4 billion in its first U.S. production plant at the Middle Georgia Mega Site, with the project expected to create around 4,500 jobs and support annual production of up to 200,000 vehicles.
Announced on October 25, the proposed facility is scheduled to begin construction in 2027, with production targeted for the early 2030s. Audi plans to manufacture premium SUVs tailored to North American customers.
North America to Become a Third Production Pillar
Audi currently identifies Europe and China as the two main pillars of its global production network. The Georgia plant would establish North America as a third major production base as the automaker seeks to expand its presence in the U.S. premium vehicle market.
“We have much greater ambitions for Audi in America. The United States is one of the world’s most important premium markets, and we have not yet realized our full potential,” said Gernot Döllner, chairman of the board of management of AUDI AG.
“This is about building a stronger Audi business in America — not only about building a factory.”
Audi said a larger North American manufacturing presence would help reduce exposure to trade and currency risks while maintaining Germany and Europe as the company’s industrial backbone.
Flexible Manufacturing and Local Suppliers
Audi cited the Georgia site’s skilled workforce, established automotive supplier network and logistics infrastructure as factors behind its selection. The location also offers space for potential future expansion.
The company intends to design the plant around its future manufacturing requirements, emphasizing efficient and flexible production processes and advanced technologies.
“Building a new plant from the ground up allows us to rethink manufacturing from day one. We can design highly efficient and flexible production processes, integrate advanced technologies and develop a strong local supplier network,” said Gerd Walker, Audi board member for Production and Logistics.
Economic Impact for Georgia
The project is expected to generate opportunities for regional suppliers, service providers and workforce training partners alongside the planned 4,500 jobs.
Georgia Governor Brian P. Kemp described the investment as “another defining moment” in the state’s automotive industry development.
If completed as planned, the facility would give Audi a dedicated production base in the United States, supporting its efforts to expand sales and strengthen its manufacturing presence in North America.