Reuters Events: Automotive USA 2026
October 27 - October 28
Reuters Events: Automotive USA 2026 will take place on October 27–28, 2026, in Detroit, United States. The automotive industry summit brings together senior executives from automotive OEMs and Tier 1 and Tier 2 suppliers to discuss developments shaping the North American automotive sector, with a program focused on technology, manufacturing, supply chains and competitiveness.
The 2026 agenda focuses on software-defined vehicles, artificial intelligence, autonomous technology, connected vehicles and automotive manufacturing. Sessions examine how automakers and suppliers are developing software-centric vehicle architectures, applying AI and data-driven technologies, and adapting product development and manufacturing strategies.
Electrification is another major topic, with sessions examining electric vehicles, electric-drive technologies and changing consumer considerations around EV adoption. The program also covers supply-chain transformation, affordability, product planning, platform development and the challenges associated with bringing new vehicle technologies to market.
The event combines keynote presentations, executive interviews, panel discussions, workshops and networking opportunities. Reuters journalists are scheduled to conduct live interviews with industry leaders, while the program features speakers from companies including ZF Group, Mercedes-Benz, Stellantis, NVIDIA, Bosch, Volvo Cars America and other automotive organizations.