Tesla has officially expanded its footprint in South America with the opening of an Experience Center in Santiago, Chile. The 260-square-meter showroom, located inside Mall Cenco Alto Las Condes, serves as both a retail hub and a showcase for Tesla’s technology and innovation.
The Santiago Experience Center allows visitors to explore Tesla’s vehicles firsthand, with the Model 3 and Model Y on display. Customers can learn about the company’s software, charging network, and energy solutions, while staff provide personalized consultations for prospective buyers.
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The Cybertruck made its Chilean debut at the center, drawing significant attention, and Optimus is also featured as part of the store’s display. Tesla confirmed that the Cybertruck will go on sale in Chile soon, potentially making the country one of the first markets outside North America to receive the electric pickup.
To mark the grand opening, Tesla introduced a limited-time “Tesla Boost” promotion, offering discounts of CLP$4,000,000 (US$4,250) on the Model 3 and CLP$3,000,000 (US$3,200) on the Model Y.
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The Santiago store comes less than two years after Tesla formally entered the Chilean market in early 2024, launching online sales of the Model 3 and Model Y. According to Chile’s National Automotive Association (ANAC), Tesla had registered 555 vehicles in the country as of August 2025, with the Model 3 and Model Y ranking among the top-selling electric cars in Chile.