In a milestone moment for the renowned brand, Yamaha marks its 30th anniversary in the e-bike sector by unveiling a cutting-edge e-commerce platform tailored for the US market. Yamaha’s presence extends beyond its iconic musical instruments and motorcycles, as it stands as a trailblazer in the electric bicycle domain.
The launch of this new e-commerce platform signifies a significant stride in Yamaha’s commitment to engaging with customers on a deeper level. Linking seamlessly with its well-established dealer network in the US, the platform serves as a conduit for enthusiasts to explore Yamaha’s extensive range of electric bicycles. Prospective buyers can effortlessly browse through the collection, make their selection, and then conveniently pick up their chosen e-bike from a local Yamaha Bicycle dealer.
Drew Engelmann, National Sales and Marketing Manager at Yamaha Power Assist Bicycles, emphasized the unique importance of dealers in Yamaha’s approach. He stated, “In contrast to other companies that may prioritize their e-commerce presence, we firmly recognize the indispensable role that our dealers play. Yamaha’s core belief centers on the strength of collaboration with our dealers, acknowledging their pivotal contribution to the customer journey.”
Yamaha’s journey in the e-bike realm traces back to its pioneering launch of the first pedal-assist bicycle in 1993. Since then, the brand has enjoyed resounding success, having sold over 5.5 million electric bicycles globally. This exceptional achievement has solidified Yamaha’s standing as one of the world’s preeminent e-bike manufacturers. Continuously pushing boundaries, Yamaha remains at the forefront of innovation in the e-bike sector, boasting a diverse array of models to cater to various riding preferences.
Addressing the significance of the digital landscape, Marcos Acosta, Yamaha’s General Manager of Digital Transformation, underscored the pivotal role it plays in enhancing customer experiences. Acosta commented, “We take immense pride in delivering an unparalleled avenue for customers to explore, choose, and embrace their ideal ride through this novel e-commerce avenue. Our harnessing of digital transformation amplifies the connection between customers and the Yamaha brand.”
Since its introduction to the US market in 2017, Yamaha’s electric bicycles have garnered acclaim among cyclists engaged in commuting, leisurely rides, and sports. Highlighting its commitment to quality, Yamaha offers an industry-leading three-year warranty covering the bikes’ frame, motor, and battery, along with OEM warranties on bicycle components sourced from top industry brands. With its extensive experience and customer-centric approach, Yamaha’s foray into e-bikes continues to redefine and elevate the cycling landscape.
