Chinese electric vehicle maker Xpeng is set to officially launch its new G7 electric SUV on July 3, positioning the vehicle between its existing G6 and flagship G9 models. The launch comes just days after tech giant Xiaomi introduced its first electric SUV, the YU7, to considerable consumer enthusiasm and high initial order volumes.
Xpeng’s chairman and CEO He Xiaopeng said the G7 combines “cutting-edge technologies and spacious comfort,” targeting a segment of the market looking for advanced features in a smart SUV. In a post on Weibo, Mr. He emphasized the G7’s onboard capabilities, highlighting its integration of three proprietary Turing AI chips delivering over 2,200 TOPS of computing power. The model also incorporates the company’s VLA+VLM large language models, making it the first production vehicle from Xpeng with Level 3 autonomous driving computing power, according to the executive.
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The G7 also includes augmented reality head-up display (AR-HUD) and an AI-powered chassis with preview functionality, which Mr. He described as “industry-leading technologies.” The vehicle was unveiled on June 11 and entered pre-sales at a starting price of RMB 235,800 ($32,880). According to Xpeng, the G7 received over 10,000 pre-orders within the first 46 minutes of availability.
The timing of the G7 launch follows the high-profile rollout of the Xiaomi YU7 on June 26, which has since redefined pricing expectations in China’s electric SUV segment. Xiaomi reported 200,000 firm orders within the first three minutes of launch, with locked-in, non-refundable orders exceeding 240,000 in the first 18 hours. The YU7 starts at RMB 253,500 and is widely seen as a benchmark competitor to Tesla’s Model Y in the local market.
Acknowledging the comparison, Mr. He said earlier on June 23 that while the YU7 and G7 are different products, together they meet “diverse and higher demands of different users.” He added that both vehicles have the potential to reshape a market long dominated by a single model.