XPeng Motors has officially entered the Italian market, strengthening its presence in Europe as the Chinese electric vehicle manufacturer pursues a strategy to derive half of its sales from outside China.
The company said it would begin selling its G6 and G9 battery electric vehicles (BEVs) in Italy next month through a distribution partnership with ATFLOW. The vehicles will be manufactured in China and imported into the country.
Italy becomes the latest addition to XPeng’s growing European footprint, which already includes markets such as Germany, France, Spain, the Netherlands, and the United Kingdom. XPeng now has a presence in over a dozen European countries.
The move follows the company’s appearance at Milan Design Week, where it showcased several technologies, including its AeroHT electric vertical take-off and landing (eVTOL) vehicle, a humanoid robot named “Iron,” and its P7+ BEV.
See also: Xpeng Marks Production Milestone with 50,000th P7+ Sedan
XPeng founder and CEO He Xiaopeng previously outlined in an internal letter the company’s aim to become a leading global AI-driven car company over the next decade. As part of that vision, the automaker is targeting expansion into more than 60 international markets by the end of 2025, up from 30 currently.
XPeng delivered more than 94,000 vehicles worldwide in the first quarter of 2025, representing a more than 300% increase from the same period a year earlier. The entry into a major market like Italy is expected to further accelerate its global sales momentum.