Volkswagen's pursuit of enhanced competitiveness in the growing electric vehicle (EV) market seems poised for a new addition, as revealed by a recent trademark filing with the European Intellectual Property Office (EUIPO). The filing, dated November 11, 2023, for the name “ID. Cross” suggests the imminent arrival of a potential electric crossover or SUV in Volkswagen's expanding ID family.
As global electric vehicle sales continue to ascend, automakers like Volkswagen are strategically diversifying their EV offerings to stay abreast of market trends. The recent trademark filing sparks curiosity about the specific details of the forthcoming ID. Cross model, as no additional information accompanied the filing.
Volkswagen had previously showcased the ID. Crozz (not Cross) concept at the 2017 LA Auto Show, serving as the foundational inspiration for the ID.4 electric SUV, the “first next-generation Volkswagen EV on American roads.” CEO of VW Passenger Cars, Thomas Shafer, affirmed the commitment to iconic names like the Golf, Tiguan, and GTI in the electric era, intending to transition them into the electric vehicle realm.
A Volkswagen spokesperson confirmed plans for an electric SUV, resembling the popular Tiguan in size and style, to be manufactured at the Wolfsburg plant. The company, during a vehicle distribution meeting in September, also disclosed intentions to produce a substantial volume of new compact electric SUVs in Wolfsburg.
The anticipated new electric SUV, potentially bearing the name ID. Cross, is slated to follow the affordable ID 2all electric hatch into production in 2026. Volkswagen's commitment to expanding its electric vehicle lineup is reflected in its ambitious plan to launch 10 new EVs by 2026, as the automotive industry continues to undergo a significant shift toward sustainable and electrified mobility.