BMW is investing heavily in electric vehicle production and believes Tesla’s dominance in the electric vehicle market will end soon.
Reporting from Carscoops, this year BMW targets to sell 200,000 units of electric vehicles, this number is double the sales of last year. BMW itself targets the electrification of 50 percent of the vehicles they produce by 2030.
Speaking with Auto News at a press event in New York, BMW Group sales head Pieter Nota acknowledged that Tesla had a unique selling point for some time. But he also said that the uniqueness was over.
To rival Tesla, BMW has launched the i4 and iX this year and is releasing the i7 soon. In 2023, BMW’s portfolio of electric vehicles will grow with the introduction of the electric 5 Series and electric Mini Countryman.
“We will push the company to the limits of its production capabilities,” added chief executive Oliver Zipse. “Demand will soar. We’ve seen that with the iX, with the i4.”
However, BMW’s target to compete with Tesla in the electric vehicle market is expected to be disrupted by semiconductor supply chain problems. This issue has a major impact on the industry and is likely to continue into 2023.
