After a prolonged period, Tesla has made a significant change to its vehicle order pages in the United States. The latest update eliminates the default display of “potential savings” in the prices of electric cars, and now shows their actual purchase price.
In the past, Tesla’s US order pages faced criticism over the use of “potential savings” in pricing. When a consumer visited the order page of a vehicle, such as the Model Y, they would see two prices, one labeled as “potential savings” and the other as “purchase price.” However, this is no longer the case, as the actual purchase price is now the default option.
The Model Y Long Range, for instance, has a listed price of $42,090*, which includes a federal tax credit of $7,500 and estimated 6-year gas savings of $5,400. However, the actual purchase price for this variant is $54,990.
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Tesla’s electric vehicles, available on the US order pages, have a default price that is lower than their actual cost due to the inclusion of estimated gas savings and incentives. To view the cars’ true cost, one simply has to click a button, however, this added step was considered inconvenient by some.
The recent update has finally resolved the inconvenience of viewing Tesla’s vehicle prices. The company’s electric vehicles, particularly the Model 3 and Model Y, are already priced competitively against both electric and non-electric competitors, especially in markets like the US.
Although the reason behind Tesla’s decision to show the actual purchase price by default on its vehicle order pages is unknown, it has been well-received. This change suggests that Tesla has reached a stage where its vehicles are affordably priced to attract a significant portion of car buyers, even without emphasizing the potential savings from purchasing an electric vehicle. No explanation has been provided by the company or executives such as Elon Musk.
