Tesla’s sales performance in Europe remains uneven, with strong gains in a few markets unable to offset sharp declines elsewhere. While the arrival of the updated Model Y—internally referred to as “Juniper”—has provided a boost in countries like Norway and Spain, the electric vehicle maker continues to face pressure across the broader region.
In Norway, Tesla sales rose 54% in June, driven by a 115% increase in Model Y registrations to 5,004 units. Spain also saw a 60.7% year-over-year increase in Tesla deliveries, with Model Y sales jumping 127% to 1,179 units. Portugal followed with a modest 7.3% uptick.
However, gains in these markets were overshadowed by steep declines elsewhere. In Sweden, Tesla sales plummeted 64.4%, while Denmark recorded a 61.6% drop. Despite the new Model Y being available in Denmark, sales of the model fell 31.2% to 1,155 units. France and Italy also posted year-on-year declines, down 10% and 66% respectively.
According to data from Schmidt Automotive, Tesla has now posted six consecutive quarters of year-on-year declines in new registrations across Western Europe. In May, its share of the regional electric vehicle market fell to 7.2%, down from 12.6% a year earlier.
Industry observers attribute Tesla’s recent struggles to several factors, including intensifying competition from Chinese EV makers and shifting political sentiment. While Tesla’s refreshed models have attracted attention, sustained growth may depend on its ability to navigate rising market saturation and maintain consumer confidence across Europe.
Source: Reuters