Tesla’s sales across Europe declined significantly in the first quarter of 2025, falling 37% compared to the same period last year, with the UK emerging as the only market to post growth, according to newly released delivery data.
The U.S. electric vehicle maker reported lower deliveries in every European country except the United Kingdom, where more competitive pricing helped offset a broader regional downturn in its sales performance. The company’s Q1 figures mark an acceleration in Tesla’s European slump, following a decline in 2024, its first year of contraction on the continent.
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Germany, previously Tesla’s largest European market, saw the steepest drop and was overtaken by other countries in terms of deliveries. In France, Tesla deliveries fell 41% from the previous year. These declines come despite overall electric vehicle (EV) sales continuing to grow in Europe.
“Tesla is feeling the pain virtually everywhere in Europe except in the UK,” the original article noted, pointing to price competitiveness as a key factor behind the exception.
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In the UK, the Tesla Model Y is available through a personal contract purchase (PCP) lease starting at £399 per month, equivalent to approximately €462. By contrast, the same vehicle starts at around €570 in Germany. That pricing strategy appears to be supporting demand in Britain while sales struggle elsewhere in the region.
The Model 3, however, does not follow the same pattern—its starting price in the UK remains higher than in Germany, suggesting that Tesla’s UK strategy is more narrowly focused on the Model Y.