Tesla has initiated discounts on new inventory Model Y and Model 3 vehicles, signaling a renewed end-of-quarter push to achieve robust delivery figures. Historically known for using price adjustments to stimulate demand, Tesla had refrained from direct discounts on vehicles until earlier this year.
In recent months, Tesla had maintained stable pricing, discontinuing discounts on new inventory vehicles. However, as the end of the year and quarter approaches, the electric automaker has reverted to offering discounts.
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An update to the “new inventory” section of Tesla’s website reveals discounts of up to $3,000 on Model 3 vehicles. These are nearly brand-new vehicles with low mileage, presented as new by Tesla, and eligible for the $7,500 tax credit.
Tesla has previously indicated concerns about potentially losing the full tax credit on the base Model 3 in the coming year, adding another incentive for prospective buyers to make a purchase before the year-end.
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In tandem with the Model 3, the Model Y is now also subject to a $3,000 discount in the new inventory category. This move is part of Tesla’s strategic efforts to achieve a new record level of deliveries in the fourth quarter, aligning with its ambitious annual guidance of 1.8 million deliveries.
This is the Tesla inventory with discount referral applied too:
https://www.tesla.com/inventory/new/my?arrangeby=relevance&range=0&referral=maurizio57534