Wednesday, July 24, 2024

Taobao App for Vision Pro Enables Virtual Test Drives of Xiaomi’s SU7 Electric Vehicle

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The Taobao App for Vision Pro has received a significant update to version 2.0, allowing users to virtually experience Xiaomi’s SU7 electric vehicle (EV). This collaboration between Taobao, owned by Alibaba, and Xiaomi aims to enhance the online shopping experience by offering a virtual test drive of the SU7 through the Vision Pro device.

In a press release today, Taobao announced the update, highlighting the partnership with Xiaomi. Users can now book a virtual test drive of the SU7 directly from the Vision Pro homepage on the Taobao App. Additionally, Taobao plans to introduce a “test drive at home” experience in the future, further integrating online and offline shopping experiences.

See also: Spy Shots Reveal Xiaomi’s Upcoming Electric SUV, Set to Challenge Tesla’s Model Y

Credit: Taobao

Zhao Kun, Taobao’s XR (Extended Reality) business head, emphasized the use of spatial computing power in the Vision Pro app, stating that it merges offline immersive shopping experiences with online shopping efficiency. This update signifies a shift towards online shopping evolving from 2D to 3D experiences.

Apple began selling the Vision Pro in the US on February 2, with pre-orders for the device starting in China on June 14. The Vision Pro is priced starting at RMB 29,999 yuan ($4,130) and will officially launch in China on June 28.

Xiaomi introduced the SU7 electric sedan, its first EV model, on March 28 this year. The SU7 is available in three versions — standard, Pro, and Max — with starting prices of RMB 215,900, RMB 245,900, and RMB 299,900, respectively.

See also: Xiaomi’s Electric Vehicle Factory Boosts Workforce to Meet Soaring Demand

Credit: Taobao

Reports suggest that Xiaomi is developing a second model, an all-electric SUV, with spy shots circulating on Chinese social media. According to a report by local media outlet 36kr on April 23, the SUV is expected to launch in 2025, expanding Xiaomi EV’s presence in the mainstream market.

Xiaomi’s third model is reportedly aimed at the cost-sensitive market, initially positioned in the RMB 150,000 class, according to sources familiar with the matter.

Xiaomi announced that it delivered 8,646 SU7 series cars in May, bringing the cumulative deliveries to 15,764 units in 2024, as stated in a June 2 announcement on the Hong Kong stock exchange.

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