Stellantis is preparing to focus the majority of its future investments on four core brands—Jeep, Ram, Peugeot and Fiat—under a proposed restructuring strategy, according to a report by Reuters citing multiple sources familiar with the matter.
The plan, which has not been officially confirmed, is expected to be presented in May by Stellantis Chief Executive Antonio Filosa as part of a broader strategic update.
According to the report, Stellantis intends to introduce a “leader-follower” model across its 14-brand portfolio. Under this approach, Jeep, Ram, Peugeot and Fiat would receive significantly increased investment to drive the development of new models and technologies, while other brands would adopt and adapt these developments with smaller budgets.
The remaining marques would “receive funding to build models using technology from the four core brands,” Reuters reported, marking a shift from Stellantis’ previous approach of distributing investment more evenly across its lineup.
The proposed changes could reshape the role of brands such as Opel, Citroen, Alfa Romeo and Maserati, although details on their future positioning remain unclear. Sources said these brands may become more regionally focused, concentrating on markets where they already have strong recognition or growth potential.
Stellantis told Reuters that its brands remain a core strength but did not directly comment on the reported restructuring. The plan is said to have gained support from major shareholders, including Exor.
The group, formed in 2021 through the merger of PSA Group and Fiat Chrysler, has previously faced criticism from analysts and investors over its extensive portfolio, particularly in Europe where several brands compete in overlapping segments.
In recent years, Stellantis has sought to differentiate its brands primarily through design and marketing, while relying on shared platforms and components to create efficiencies. Most new models are built on standardized architectures, limiting technical differences between vehicles.
If implemented, the new strategy would likely see Peugeot and Fiat lead development for European markets, while Jeep and Ram focus on North America. Other brands would then adapt these vehicles, raising questions about how much engineering flexibility will remain at the brand level.
The potential restructuring comes as Stellantis reassesses its strategy following shifting market conditions, including slower-than-expected growth in electric vehicle demand in some regions. Earlier this year, Filosa wrote down more than €22 billion, largely tied to the group’s North American EV business.
The CEO has also signaled a broader repositioning for the company, describing a future strategy aimed at making Stellantis a “beacon of freedom of choice” across powertrains and markets.