Shangjie, the new electric vehicle brand co-developed by Huawei and SAIC Motor, said its first model, the H5 SUV, has secured over 80,000 pre-orders since pre-sales began on August 25, signaling strong market interest ahead of its official launch on September 23.
The brand announced the figures on Weibo, highlighting the SUV’s rapid uptake, which included more than 25,000 pre-orders within the first hour of pre-sales.
Positioned as a mid-size SUV, the Shangjie H5 measures 4,780 mm in length, 1,910 mm in width, and 1,664 mm in height, with a wheelbase of 2,840 mm. It offers both Extended Range Electric Vehicle (EREV) and Pure Electric Vehicle (PEV) options. The EREV variant delivers a CLTC combined range of 1,360 km with fuel consumption of 4.44 litres per 100 km, while the BEV version offers up to 655 km of range with an electricity consumption of 13.4 kWh per 100 km.
Shangjie is offering incentives tied to pre-order volumes, including RMB 1,000 ($140) per vehicle for surpassing 50,000 units, RMB 2,000 for over 100,000, and RMB 3,000 for exceeding 150,000. The H5’s pre-sales price ranges from RMB 169,800 to RMB 209,800, making it the most affordable model under Huawei’s HIMA (Harmony Intelligent Mobility Alliance) initiative. The SUV integrates Huawei’s ADS 4 advanced driving assistance system, marking the first time this high-end system is featured in a HarmonyOS Intelligent Mobility model priced under 200,000 yuan.
The company has begun shipping the first batch of display vehicles to showrooms and has set a monthly sales target of 20,000 H5 units, with an annual production target of 400,000 vehicles for current and future models, according to local media 36kr.
Shangjie plans to expand its lineup next year with two additional models, including a sedan and another SUV, scheduled for release in the first half of 2026. To support production and delivery, SAIC and Huawei have invested in manufacturing and distribution infrastructure, including a dedicated factory in Lingang, Shanghai, and the utilization of existing lines at SAIC-GM’s Jinqiao plant.
