Porsche said on Tuesday that 38.5% of all vehicles it delivered globally in the first quarter of 2025 were electrified, with fully electric cars making up over a quarter of sales, despite an overall decline in deliveries driven by market challenges in China and Germany.
The German sports car maker handed over 71,470 vehicles between January and March, down 8% from the same period a year earlier. Of those, 25.9% were battery-electric vehicles (BEVs) and 12.6% plug-in hybrids, Porsche said in a statement.
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The all-electric Macan SUV led the company’s electrification push, accounting for 14,185 units, while the Taycan contributed 4,203 units. In total, Porsche delivered 18,388 BEVs in the first quarter, down from 22,700 in the previous quarter.
“The Macan performed very well in the first quarter and, with the all-electric variant, is making a significant contribution to our increased electrification rate,” said Matthias Becker, Porsche’s new Board Member for Sales. “Overall, we have a very balanced powertrain mix that reflects the different preferences of our customers, globally.”
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Despite the new electric Macan gaining momentum—especially in Europe, where only the PPE-based electric version is sold—the Taycan’s performance was subdued, reaching just 19.3% of its 2024 annual total in the first quarter.
Porsche’s best-selling model remained the Cayenne SUV, while the combustion-powered 911 saw sales of 11,390 units. The Macan saw a 14% year-on-year increase to 23,555 units, with 60% of those now electric.
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In regional terms, North America emerged as Porsche’s largest market with 20,698 units delivered, marking a 37% increase. Sales in Europe (excluding Germany) fell 10% to 18,017 vehicles, while deliveries in Porsche’s ‘Overseas and growth markets’ rose 6% to 15,789. In contrast, China saw a sharp 42% decline to 9,471 vehicles, and sales in Germany dropped 34% to 7,495 units.
Porsche attributed the slump in China to a “continuing tense economic situation in the Chinese market and Porsche’s focus on value-oriented sales, which aims to balance demand and supply.” The company said it is opting out of aggressive pricing strategies. For Germany, Porsche cited strong prior-year comparisons and regulatory changes, noting that new EU cybersecurity rules required the withdrawal of combustion variants of the Macan and 718 sports cars.
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