Porsche announced a 4% increase in global car sales for Q4 2022, totaling 88,372 units sold. For the full year, sales were up 2.6% at 309,884 units sold.
However, the company reported that it was unable to improve its all-electric car sales due to production constraints, despite a high number of orders for the Porsche Taycan model.
“The decline was due to supply chain bottlenecks and limited component availability. Both issues affected the electric sports car in particular.”
Porsche reported that global sales of the Taycan, Taycan Cross Turismo, and Taycan GTS totaled 9,728 units in Q4, a 23% decrease from the same period the previous year. However, it’s worth noting that Q4 2021 was a record quarter with 12,656 units sold. Additionally, the data shows that all-electric cars made up 11% of Porsche’s total sales volume.
In 2022, Porsche delivered 34,801 all-electric cars, a 16% decrease from the previous year, accounting for 11.2% of total sales volume. This compares to 2021, when the company sold 41,296 Porsche Taycan, making up 13.7% of total sales volume.
While the Porsche Taycan family is not currently outselling the 911 model, it is still performing better than the Panamera model. There is hope that this trend will change in 2023, with a potential for an all-electric Porsche to become the company’s third most popular model.
