Chinese electric vehicle (EV) maker Nio has signed a strategic distribution agreement with Greek company Motodynamics to expand its presence in Southern Europe, as part of broader international growth plans.
The agreement, announced on the Greek website Business Voice, was signed between Motodynamics and Nio’s Dutch subsidiary, Nio Nextev Europe Holding BV. Under the deal, Motodynamics will distribute vehicles and accessories from both the Nio and Firefly brands in Greece, Cyprus, and Bulgaria. Nio has not yet issued an official statement on the partnership.
This latest move follows Nio’s announcement earlier this month that it had secured distributor partnerships to enter seven new European markets: Austria, Belgium, the Czech Republic, Hungary, Luxembourg, Poland, and Romania. The company plans to begin deliveries in 2025 and 2026.
Nio expects to introduce five models across these markets, including the EL6 (formerly ES6), EL8 (formerly ES8), ET5, ET5 Touring, and the Firefly EV — the only current model under its budget-focused sub-brand. Distribution in Belgium and Luxembourg will be managed by Hedin Mobility Group, while AutoWallis will handle operations in Austria and Hungary, with later expansion into the Czech Republic, Poland, and Romania.
Nio’s current European presence includes Norway, Germany, the Netherlands, Sweden, and Denmark. The company is accelerating its push into overseas markets through partnerships with regional distributors and the planned rollout of more affordable EV offerings.
Firefly began long-range testing in Europe on June 9, with two product managers embarking on a 15-day journey covering over 5,500 kilometers across Germany, Denmark, the Netherlands, France, Spain, Italy, and Austria, the brand said earlier this week.