Chinese electric vehicle manufacturer, NIO, is set to begin deliveries of its ET5 sedan in Germany on March 31st, fulfilling the company’s previous promise to begin European deliveries of the sedan this month. As part of the launch, NIO is offering a first-mover campaign, with the first consumers to receive delivery of the ET5 eligible for a free NOMI Mate voice assistance system and electric folding trailer hitch, worth 1,800 euros. NIO staff will contact existing customers who have ordered the ET5 to adjust their orders to include the offer.
The ET5, which starts at 47,500 euros in Germany (excluding battery), is also eligible for a 4,500 euro environmental bonus for buyers, as well as a 0.25% tax credit for commercial users. The ET5 can be ordered with the special equipment at no extra charge, but only for a limited time, with the first-mover promotion ending on the option of the NOMI Mate for 600 euros and the trailer hookup for 1,200 euros.
NIO Germany’s General Manager, Ralph Kranz, said that the launch of the ET5 “expands the NIO portfolio in the German market as well as our target group appeal.” Kranz added that the mid-size sedan would “create broader user access to the NIO community thanks to an attractive equipment and price package.”
NIO introduced the ET7, EL7, and ET5 to European consumers at the NIO Berlin launch event in October 2022. While deliveries of the ET7 began in Europe as planned in October last year, deliveries of the EL7 started at the end of January. NIO initially only offered vehicle subscription options in Germany, the Netherlands, Sweden, and Denmark, but began offering purchase options in these countries at the end of November last year.
Notably, NIO had previously announced a starting price of 49,900 euros for the ET5 in Germany, excluding the battery, making the latest information from the NIO App a slight price reduction for the model. In addition, NIO will open a new NIO House in Frankfurt on March 30, which will be the company’s second in Germany after the facility in Berlin.
