Michelin, the French multinational tire manufacturer, has announced a CAD$300 million (€204 million) investment in its Canadian operations. The investment will be directed towards accelerating sustainable mobility and reducing the company's environmental impact.
As part of the investment, Michelin's three Nova Scotia production facilities will receive new technologies and equipment. The units are responsible for manufacturing tires for the electric vehicles (EV) sector, larger-rim size tires for passenger and light truck vehicles, and commercial truck tires. The company plans to electrify parts of the manufacturing process in order to reduce carbon emissions at the facilities.
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The Bridgewater plant, which has been operational since 1973, will receive a CAD$140 million expansion, creating over 70 new positions. The facility produces passenger car and light truck tires and has a production capacity of 60 kilotonnes per annum.
Alexis Garcin, president and CEO of Michelin North America, stated that the investment demonstrates the company's commitment to cleaner mobility. “We will continue to add capacity to support the transition to EVs and to energy-efficient freight transportation,” Garcin said.
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By investing in sustainable mobility and reducing its environmental footprint, Michelin is taking an important step towards meeting the growing demand for electric vehicles and environmentally friendly transportation. The investment also underscores the company's commitment to building a more sustainable future for Canada and the world.