Mercedes-Benz has quietly resumed U.S. sales of its EQ-branded electric vehicles, bringing the EQE and EQS model families back to the market after a five-month production pause tied to shifting demand and changes in federal incentives.
The automaker halted production of U.S.-spec EQE and EQS sedans and SUVs on Sept. 1, 2025, coinciding with the scheduled expiry of the $7,500 federal tax credit for new electric vehicles at the end of that month. At the time, Mercedes-Benz said the move would be temporary while it reassessed market conditions.
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“Mercedes-Benz USA temporarily adjusted U.S. EQ order availability last summer to align with U.S. market demand,” a company spokesperson told The Drive. “We continuously optimise our production network and use its high flexibility to react to fluctuations and changing market conditions to remain competitive.”
During the pause, the EQ models remained listed on the company’s U.S. website but were not in active production for the market. With sales now resumed, Mercedes-Benz offers five battery-electric vehicles in the United States, including the recently announced electric CLA and the range-topping EQS SUV Maybach.
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All of the reintroduced EQ models for the U.S. market are built in Alabama, allowing Mercedes-Benz to avoid import tariffs that could otherwise make pricing uncompetitive. The company has continued to invest selectively in North America, including the recent launch of a high-power charging network in Vancouver.
Over the past year, Mercedes-Benz has reported softer electric vehicle sales globally and has adjusted its broader technology strategy. The automaker has also paused development of its autonomous driving programme, reflecting a more cautious approach as it navigates evolving consumer demand and regulatory conditions.
