Massimo Group said it has launched a dedicated Fleet & Commercial Vehicle Program, aiming to expand sales of its electric utility vehicles to municipalities, campuses and commercial fleet operators, as the company seeks to diversify revenue beyond traditional consumer markets.
The program centers on the company’s MVR HVAC electric vehicle lineup, which features fully enclosed cabs with integrated heating and air-conditioning systems designed for year-round operation. Massimo Group said the vehicles are intended for high-utilization environments where consistent availability and operator comfort are key procurement considerations.
The Texas-based manufacturer said the fleet initiative will rely on a combination of national and regional trade shows, direct outreach to procurement officials and the development of a dedicated commercial sales organization. The company added that it is recruiting leadership and expanding internal capabilities to support repeat orders, multi-unit deployments and pilot programs for institutional customers.
Massimo positions the MVR HVAC series as addressing a gap in the electric utility vehicle market, where open or partially enclosed designs can limit usability in extreme temperatures. The company said the platform is suited for extended operating hours and applications that require minimal downtime, particularly in public-sector and enterprise settings.
“Fleet and commercial customers represent an important opportunity to expand Massimo’s addressable market and strengthen revenue diversification,” said David Shan, chief executive officer of Massimo Group, adding that the strategy reflects a focus on practical innovation and disciplined execution tailored to professional users.
Massimo Group, headquartered in Garland, Texas, manufactures and distributes a range of powersports and electric vehicles, including UTVs, ATVs, e-bikes and electric utility vehicles.
