Li Auto announced plans to unveil new, more affordable variants of its L-series extended-range electric vehicle (EREV) models in May, alongside enhanced car-buying benefits for 2024 models starting this month.
The company recently debuted the 2024 Li L7, Li L8, and Li L9 on March 1, each maintaining the same nomenclature as the 2023 models but now featuring air suspension as a standard feature.
Notably, the 2023 Li L7 Air and Li L8 Air models did not include air suspensions but instead featured CDC suspensions. The Li L9 model does not offer an Air version, and the previous Pro and Max versions now come standard with air suspensions.
In a strategic move, Li Auto announced a nomenclature adjustment for models equipped with air suspension as standard. The previous Air, Pro, and Max designations have been updated to Pro, Max, and Ultra, respectively.
Simultaneously, Li Auto revealed plans to introduce new versions of the 2024 Li L7 and Li L8 without air suspension, utilizing coil springs and CDC dampers for their suspension systems. These new variants will retain the Air designation, similar to the 2023 models, and are slated to be available for delivery in May.
The 2024 Li L7 Air will start at RMB 301,800 ($42,070), representing a reduction of RMB 18,000 compared to the previous entry-level version priced at RMB 319,800.
Similarly, the 2024 Li L8 Air will start at RMB 321,800, which is RMB 18,000 lower than the previous entry-level version priced at RMB 339,800.
Li Auto also extended special benefits to customers, including a RMB 5,000 deposit that can be applied against the RMB 10,000 purchase price for those ordering a 2024 L-series model before March 31. The company will maintain the RMB 5,000 option fund benefit introduced at the launch of the 2024 models.
Additionally, customers who have already taken delivery of a 2024 L-series model will receive a credit worth RMB 8,000.
Until the new Air models become available, the 2023 L7 Air and L8 Air with CDC suspension will continue to be sold at reduced starting prices of RMB 301,800 and RMB 321,800, respectively, down from RMB 319,800 and RMB 339,800.
