Li Auto is preparing a major overhaul of its product lineup as it seeks to improve competitiveness and reduce internal overlap among models, according to a report by local media outlet LatePost.
The Chinese electric vehicle maker is adjusting its strategy after sales fell short of earlier expectations. Li Auto sold 360,000 vehicles in the first 11 months of the year, roughly half of its original annual target, the report said. The company is now reassessing its product positioning amid intensifying competition in China’s crowded EV market.
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Under the revised strategy, Li Auto will continue developing its all-electric Li i8 SUV, with no plans to discontinue the model. At the same time, the company is expected to refine its extended-range electric vehicle (EREV) lineup, focusing on models priced between RMB 300,000 and RMB 400,000. The aim is to reduce overlap between variants and improve overall efficiency within the portfolio.
The company is also considering the introduction of a premium model priced above RMB 500,000, according to the report. Such a move would allow Li Auto to strengthen its presence in the higher-end segment while differentiating its offerings more clearly across price tiers.
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Despite softer demand overall, Li Auto posted a month-on-month rebound in December. The automaker delivered 44,246 vehicles during the month, up 33.35 percent from November, though still down 24.38 percent from a year earlier. The December result marked the company’s highest monthly delivery figure in 2025.
