Kia to End Soul Production in October 2025 as It Expands Electric and Hybrid Lineup

Kia plans to discontinue production of its long-running Soul hatchback at the end of October 2025, bringing an end to one of its most recognizable models as the South Korean automaker shifts focus toward its expanding electric and hybrid lineup.

The Soul, known for its distinctive boxy design and playful marketing campaigns, will not return for the 2026 model year. The compact car has been part of Kia’s U.S. lineup for over a decade and was among the brand’s most affordable offerings. The 2025 model starts at $21,935.

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Eric Watson, vice president of sales at Kia America, described the Soul as “a cornerstone in Kia gaining a foothold in the United States,” noting its role in helping the company establish itself in one of the world’s most competitive automotive markets. However, Watson added that he is “equally excited for the future of Kia’s expansive and award-winning utility vehicle lineup” as the automaker prepares to modernize its portfolio.

Beginning next year, the new K4 sedan will take the Soul’s position as Kia’s entry-level model in the U.S., starting at $23,165. The company will also introduce the all-electric EV4 sedan in early 2026, expected to be priced between $35,000 and $40,000. It will join the EV6 and EV9, both built at Kia’s manufacturing plant in Georgia, as part of the brand’s growing range of battery-powered vehicles.

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Kia is also preparing to launch the compact EV3 SUV in the United States in 2026, following its success in markets across Europe and Asia. The smaller electric model is projected to start between $30,000 and $35,000, further broadening the company’s lineup of affordable EVs.

With the Soul’s production ending this October, remaining units at dealerships will mark the final sales of the model in the U.S. The company said it aims to maintain its momentum by focusing on electrification and hybrid technology as it pursues its third consecutive year of record sales and the highest market share in its U.S. history.