Karma Automotive has launched an on-demand mobility pilot in Las Vegas, offering access to its Karma Revero through a new program called “Engage by Karma.”
The initiative places a fleet of Revero extended-range electric vehicles (EREVs) at a five-star resort, where select guests can request vehicles on demand with white-glove delivery. The pilot will run through summer 2026, with potential expansion depending on customer demand and operational performance.
Fleet operations are supported by Flexdrive, an independently managed subsidiary of Lyft. The platform provides real-time vehicle tracking, movement monitoring, and fleet optimization tools.
“Karma Automotive’s commitment to delivering a strong experience for their clients aligns with how we think about fleet management,” said John Parks.
The program targets affluent travelers and existing Karma customers, offering vehicles that are fully fueled and charged for short urban trips or longer journeys, including regional drives such as to Death Valley. Access is currently limited to invited participants.
Las Vegas was selected as the launch market due to its concentration of high-end tourism and Karma’s existing presence in the city. The automaker is the Official Luxury Vehicle of the Las Vegas Raiders and maintains brand activations at Allegiant Stadium.
“The modern interpretation of the ultra-luxury lifestyle is about access when you want it, where you want it, at the snap of a finger or the click of an app,” said Marques McCammon, President and CEO of Karma Automotive. “This applies to mobility, be it private aviation solutions for our clients traveling far from home, or access to Karma vehicles once they get there,” McCammon added. “This initial Engage by Karma program in Las Vegas enables us to envelop our clients in our vision of ultra-luxury, fostering a community of likeminded aficionados which starts with our vehicles, but then expands to a complete and rarified lifestyle.”
Karma said the pilot is designed to test new ownership and access models for luxury mobility, combining vehicle technology with personalized service experiences.
