Jaguar Land Rover (JLR) has pushed back the launch timeline for its upcoming electric Range Rover and Jaguar models to allow for further testing and align with evolving market demand, according to a report from The Guardian published on Friday.
Customer deliveries of the Range Rover Electric, originally scheduled for late 2025, are now expected to begin in 2026. Production of Jaguar’s first all-electric vehicle has been rescheduled to start in August 2026, the report said. These models represent JLR’s first fully electric vehicles to be developed and built in-house.
The delay comes as the company conducts additional performance and safety testing on its new EVs. Slower-than-expected market uptake for premium electric vehicles has also been cited as a contributing factor. The Range Rover Velar EV, initially slated for production from April 2026, could face a similar postponement.
“Our plans and vehicle architectures are flexible so we can adapt to different market and client demands,” a JLR spokesperson told Reuters, reiterating that the company remains committed to offering electric models across all its brands by 2030.
JLR, a subsidiary of India’s Tata Motors, recently reported a 10.7% decline in first-quarter sales, impacted by a pause in shipments to the United States and the phase-out of older Jaguar models. In June, the company revised its earnings margin forecast for fiscal 2026 to a range of 5% to 7%, down from a previous target of 10%, citing global automotive uncertainty and trade pressures, including new U.S. tariffs.
