Hyundai Motor Group inaugurated its €150 million Square Campus at the Hyundai Motor Europe Technical Center (HMETC) in Rüsselsheim, Germany, expanding its research and development capacity in Europe and supporting its global electrification and sustainability targets.
The 25,000-square-metre facility includes one of the world’s largest semi-anechoic chambers, an EV charging laboratory, advanced powertrain dynos for internal combustion, hybrid and electric vehicles, and a high-fidelity driving simulator for virtual testing and validation. Electronics labs at the site will focus on over-the-air updates, cybersecurity, and advanced driver-assistance systems (ADAS).
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“These integrated capabilities allow us to design, simulate, and validate vehicles on-site, ensuring European market preferences and regulatory standards are incorporated from the earliest stages of development,” Hyundai said. The facility also strengthens collaboration with the company’s Namyang R&D Center in Korea.
Square Campus is built with sustainability in mind, using recycled materials, photovoltaic panels, and heat pump systems to reduce operational emissions. The expansion has coincided with a 20% increase in HMETC staff since 2024, bringing the workforce to over 500 engineers and specialists.
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The opening complements Hyundai Motor Group’s recently upgraded Nürburgring Test Center, which received a €13 million expansion earlier in 2025. Together, the European facilities form a key part of Hyundai’s global R&D network, aimed at accelerating the development of advanced technologies for Hyundai, Kia, and Genesis vehicles and supporting the Group’s goal of zero tailpipe emissions and carbon neutrality by 2045.
