Hyundai is breaking new ground with an unprecedented collaboration that brings together the innovative minds of Hyundai engineers and the creative wizards of Walt Disney Imagineering. Together, they have created a Disney-inspired IONIQ 5 electric SUV concept that includes a range of visual elements, accents, music, and lightning. This visionary partnership is in celebration of Disney’s 100th anniversary, with Hyundai unveiling the IONIQ 5 Disney100 Platinum concept at the New York Auto Show on Wednesday.
The IONIQ 5 is Hyundai’s first dedicated electric vehicle, which made its debut in 2021. It has been widely acclaimed for its progressive approach and its innovative Electric Globular Modular Platform (E-GMP), which provides long-range capabilities and a spacious interior. The IONIQ 5 has attracted a new, premium user base, which has given Hyundai the confidence to take bolder chances in the future, including the upcoming IONIQ 7 SUV.
The limited-edition all-electric SUV, the IONIQ 5 Disney100 Platinum concept, features unique Disney-inspired visual accents and entertainment, including lightning and iconic Disney music that you hear in the background at the parks. It includes exclusive features such as Gravity gold matte exterior color, Disney-inspired wheel styles, Disney100 exterior badging, Disney100 logo embossed on the front seat headrests and center console, Disney100 logo on the floormats, “Hidden Mickey” custom wheels, lamp screens with Disney spark animations across the headlights and taillights, moon roof etching details (with a touch of pixie dust, of course), and a Disney-themed intro on the interior screen when entering the vehicle with Disney music, logo, and more pixie dust.
Angela Zepeda, chief marketing officer for Hyundai Motor America, expressed excitement about the collaboration, saying, “This is the first time that Disney has opened the doors to their design studio and granted access to Disney’s iconic characters for an artistic collaboration with an automaker. The IONIQ 5 is Hyundai’s flagship all-electric vehicle, and we are excited to share a limited edition version that will deliver an unforgettable experience for any Disney fan.”
Disney has been inspiring audiences for over 100 years with timeless storytelling and innovative experiences, and this collaboration with Hyundai provides a unique way to celebrate Disney’s 100th anniversary and bring brands closer to the magic that Disney creates every day for consumers, said Rita Ferro, president of advertising sales at Disney.
The actual production model of the IONIQ 5 Disney100 Platinum concept may vary, but Hyundai plans to make it available for sale in late 2023 with “extremely limited availability.” While the specs could change for the Disney-inspired model, the IONIQ 5 offers an EPA range of up to 303 miles, making it a sustainable and reliable vehicle for the future.
Hyundai’s partnership with Walt Disney Imagineering is a unique example of how innovation can lead to unprecedented collaborations, resulting in the creation of something truly magical. This is a milestone in the automotive industry, and we can’t wait to see what Hyundai and Disney will create next.
