Hozon, the Chinese electric vehicle (EV) startup, has unveiled its strategic move to commence local manufacturing of its Neta-branded vehicles within Indonesia, set to begin in 2024. This development comes in the wake of a partnership forged with PT Handal Indonesia Motor, marking a significant step towards enhancing the company’s regional footprint.
Scheduled to commence in the second quarter of the upcoming year, the collaboration between Hozon and PT Handal Indonesia Motor will involve the assembly of complete knock-downs and painting of vehicle bodies. The joint efforts are poised to reinforce the production capabilities of Hozon’s Neta-branded models, providing a strong platform for market penetration.
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“Notably, the Indonesian market presents a significant opportunity for Hozon to introduce China-made smart vehicles, given its population of over 200 million people. We believe that electric cars have the potential to become an integral part of daily mobility activities due to their proven efficiency and environmental benefits,” Wang Chengjie, Assistant President of Neta Auto and Vice-President of Neta Overseas, stated.
The fruition of this strategic collaboration will be prominently showcased at the Gaikindo Indonesia International Auto Show, scheduled to take place from August 10 to 20. With three distinct Neta-branded models on display, this event is poised to offer a glimpse into Hozon’s commitment to embracing the Indonesian market.
Wang Chengjie further emphasized, “Our participation in the Gaikindo Indonesia International Auto Show underscores our dedication to providing innovative and sustainable mobility solutions to the Indonesian audience.”
Hozon embarked on its overseas market exploration journey in 2022, successfully establishing its presence in numerous countries across Southeast Asia, including Malaysia and Thailand. As part of its expansion strategy, the company has initiated the construction of a production facility in Thailand. Anticipated to be operational early next year, the plant is designed to accommodate an annual production capacity of 20,000 vehicles.
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Statistics underscore the popularity of Hozon’s Neta-branded EVs, particularly in Thailand, where Neta emerged as the top-selling EV brand in June, capturing an impressive 28.9 percent market share. This accomplishment serves as a testament to the growing demand for sustainable mobility solutions and the resonance of Hozon’s offerings with discerning consumers.
“Hozon is committed to advancing the adoption of electric vehicles in Southeast Asia, and our success in Thailand motivates us to further contribute to the region’s sustainable transportation landscape,” Wang Chengjie remarked.
