Chinese electric vehicle (EV) brand Neta Auto, a subsidiary of Hozon Auto, officially launched its electric vehicles in Costa Rica on November 24, marking the company's strategic entry into the Central and South American market. Neta Auto aims to further its globalization efforts by expanding its network coverage to 50 countries and establishing 500 overseas sales and service outlets by the year 2024.
As part of its ambitious plans, Neta Auto targets overseas sales of 100,000 units in the upcoming year. The company has been at the forefront of China's new car manufacturing landscape and has been particularly proactive in venturing into international markets. In September 2021, Neta announced its entry into the ASEAN new energy vehicle (NEV) market, laying the groundwork for a manufacturing facility in Bangkok, Thailand, scheduled to commence production at the end of January 2024 with a capacity of 20,000 units per year.
Neta Auto, recognized for its position as a budget electric vehicle manufacturer, recently shipped its first overseas version of the Neta U crossover to Turkey on October 30. The company plans to introduce several key models, spanning sedans, SUVs, and touring versions, covering a wide spectrum from A to E class in overseas markets. Additionally, Neta Auto is actively developing both left- and right-hand drive models to cater to over 60 international markets.
Founded in October 2014, Neta Auto debuted its first model, the N01, in November 2018. The company's current lineup in China includes the budget-friendly Neta Aya, Neta X, Neta S (flagship sedan), and Neta GT (electric sports car). Despite facing a decline in October deliveries, with 12,085 vehicles – a 32.92% decrease from the previous year, and a 14.98% drop in deliveries for the January-October period, totaling 109,855 vehicles, Neta Auto remains steadfast in its commitment to expanding its global presence and enhancing its position in the burgeoning electric vehicle market.