Honda and Sony are set to deepen their collaboration in the automotive sector, announcing plans to jointly develop electric vehicles (EVs) based on a shared platform for their respective brands, including the joint Afeela venture and Honda’s upcoming 0 Series EVs.
The alliance aims to streamline costs and accelerate development timelines amid intensifying competition, particularly from Chinese automakers. Honda’s forthcoming 0 Series EVs are projected to enter the U.S. market starting around $40,000, targeting a fiercely competitive segment. Details on pricing for Sony and Honda’s Afeela models have yet to be disclosed.
According to Nikkei Asia, the shared platform represents approximately 10% of an EV’s total cost, and leveraging this common architecture is expected to deliver significant cost efficiencies and lower prices compared to developing separate platforms for Honda’s 0 Series.
Honda’s ambitious EV strategy outlines the launch of seven new models by 2031, supported by a substantial investment of 10 trillion yen (~$65 billion). The vehicles will feature innovative technology including an “ultra-thin battery pack” and a compact e-axle developed in-house.
Drawing from insights gained from Formula 1 and hybrid electric vehicle (HEV) models, Honda aims to integrate lightweight body frames and advanced power units into the 0 Series. These advancements, coupled with a low-mounted battery pack and power units, promise enhanced handling, improved cabin space, and a driving range exceeding 300 miles (480 km) for all models in the series.
The initial lineup of Honda’s 0 Series EVs is slated for release in 2026, coinciding with the anticipated debut of the first Afeela EV developed in collaboration with Sony. The Afeela sedan is expected to feature a 91 kWh lithium-ion battery pack, a detail that may also apply to select 0 Series models.
