Great Wall Motor (GWM) and Autoliv China, a division of Autoliv, Inc., have unveiled plans to join forces in a strategic partnership aimed at pushing the boundaries of automotive safety technology. This collaboration builds upon a longstanding relationship dating back to 2003 when Autoliv initially developed and supplied seat belts for GWM’s SUVs.
One of the notable outcomes of this partnership is the development of an overhead passenger airbag that deploys from the car’s ceiling, effectively liberating interior space for improved comfort and functionality. Additionally, the collaboration encompasses an integrated safety system known as the “zero-gravity seat,” specifically designed for autonomous vehicles.
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GWM, renowned for its vehicle brands including Great Wall, Haval, WEY, TANK, and POER, as well as dedicated electric vehicles under the ORA banner, shares a profound commitment to sustainability. As part of their cooperative efforts, Autoliv China and GWM are poised to introduce a range of new products crafted from sustainable materials. These innovations include the utilization of bio-PET as the fundamental fabric for airbag cushions and the integration of bio-leather wrapping on steering wheels.
Jack Wei, Founder and Chairman of GWM, expressed his enthusiasm for the partnership, stating, “GWM and Autoliv have cooperated for more than 20 years, and I believe that today is the beginning of a new journey. We will have in-depth cooperation in innovative technology, platformization, and commonization that will provide more diversified solutions for future mobility.”
Mikael Bratt, President and CEO of Autoliv, Inc., emphasized the significance of this strategic collaboration, asserting, “This strategic collaboration marks an important milestone in Autoliv’s and GWM’s joint goal of redefining how people experience transportation. We also share a commitment to safety with an emphasis on quality, innovation, and sustainability. Autoliv China will work closely with the GWM team, pooling Autoliv’s knowledge and strengths into our cooperation, enhancing both the safety and overall driving experience for global users.”
