Four maritime industry groups have jointly established the Global Alliance for Maritime Electrification (GAME) to accelerate the adoption of zero-emission technologies for inland, coastal, and commercial vessels.
The alliance brings together the International Electric Marine Association (IEMA), the Zero Emission Ship Technology Association (ZESTA), the Maritime Battery Forum (MBF), and the European Onshore Power Supply Association (EOPSA). Collectively, these organisations represent more than 250 global stakeholders.
GAME’s founding mission is to coordinate international efforts to fast-track electrification by addressing fragmented policies, infrastructure gaps, and limited research funding. The group’s scope will centre on mid-sized and small watercraft that frequently operate near shore — segments viewed as most feasible for rapid decarbonisation.
“Most vessels on the water today are small to midsize craft operating close to shore, many of which are ideal candidates for electrification,” GAME said in a statement announcing its formation.
Speaking on behalf of the new organisation, IEMA President Adria Jover added: “We see tremendous potential to fast-track zero-emission solutions for the world’s workboats, ferries, and passenger vessels. By aligning our strategies, GAME members will amplify each other’s voices, reduce redundancy, and better serve this industry transition.”
The alliance’s formation follows the International Maritime Organization’s adoption of net-zero emissions regulations in April 2025 — a move that has catalyzed investment in alternative fuels, infrastructure, and safety standards. While deep-sea shipping continues to face complex technological and operational barriers, GAME argues that electrification of near-shore vessels is both viable and necessary in the near term.
GAME plans to serve as a global platform for policy advocacy, research coordination, and industry engagement. It will promote knowledge sharing and seek to establish common frameworks for zero-emission maritime development, aiming to accelerate the transition within the segments where electrification is most immediately practical.
