Hyundai’s luxury subsidiary, Genesis, is in the development stages of a large electric SUV named the GV90, marking the initial model utilizing Hyundai’s forthcoming eM platform scheduled for a 2025 debut. Genesis intends to position the GV90 as a contender in the high-end electric SUV segment.
The Korean Car Blog, citing recent statements made at the groundbreaking ceremony for Hyundai’s new electric car plant in Ulsan, South Korea, reported that the GV90 would be the first model to roll off the production line at the new facility. Production is slated to commence in February 2026, with the European market launch scheduled for April 2026, followed by the North American debut in June 2026.
Genesis becomes the third brand under the Hyundai umbrella to venture into the large electric SUV category, with Kia already retailing the EV9 and Hyundai gearing up for the launch of the Ioniq 7. Notably, both Kia’s EV9 and Hyundai’s Ioniq 7 currently rely on the existing E-GMP platform. A prototype of the Genesis GV90, featuring a production body, was reportedly spotted during tests in Death Valley, USA, signaling the vehicle’s upscale positioning in the market.
Details about the GV90 remain limited, but it is anticipated to align with Genesis’ commitment to luxury and innovation. Hyundai Group’s platform strategy, unveiled in the summer, includes the introduction of a second-generation BEV platform named Integrated Modular Architecture (IMA) around the mid-2020s. The IMA, intended for use in 13 new electric models across the Hyundai Group by 2030, is designed to standardize chassis, drives, and battery systems with cell-to-pack technology, enhancing economies of scale and reducing development costs.
Two distinct vehicle platforms, the eM for electric cars across all segments and the eS for special purpose-built vehicles, will derive from the IMA architecture. The Genesis GV90 is poised to be the first vehicle leveraging the eM platform in 2026.
Hyundai Motor Group, encompassing Hyundai, Kia, and Genesis, has outlined an ambitious electrification roadmap. The company, as part of its ‘CEO Investor Day 2023,’ announced a target of two million annual sales for battery-electric cars by 2030. A total investment of 109.4 trillion won (approximately 77.5 billion euros) over the next decade is planned, with 35.8 trillion won (about 25.4 billion euros) allocated to electrification efforts. Genesis has already introduced three electric models and declared that all new models from 2025 onward will feature battery-electric propulsion.
