General Motors has hired Barak Turovsky as its first-ever chief artificial intelligence officer, reinforcing the automaker’s push to integrate AI across its vehicle lineup and business operations.
Turovsky, 49, brings over 25 years of AI experience to GM, having previously served as vice president of AI at Cisco and as head of product for language AI at Google. He will be based at GM’s Mountain View Technical Center in California, which opened last year.
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“In this newly created role, he will take GM’s AI roadmap to the next level, setting the vision and strategy for AI at GM and how it impacts everything from (autonomous vehicle technology) to enterprise logistics to manufacturing,” the company said in a statement.
Turovsky will report directly to Dave Richardson, GM’s senior vice president of software and services engineering. “AI is central to GM’s EV, ICE, and autonomous future,” Richardson said, adding that Turovsky’s expertise “will accelerate the team’s AI efforts, including enhancing products, optimizing operations, and improving the customer experience.”
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Turovsky’s team will focus on embedding AI-driven software into GM vehicles while also advancing its use in manufacturing, logistics, and dealer operations. The company has already leveraged AI to optimize EV charger placement, streamline vehicle ordering for dealerships, and refine production processes.
