Geely Auto’s subsidiary, Zeekr, has announced a vehicle purchase agreement with Zeekr, its fellow marque brand, aimed at distributing electric vehicles (EVs) and aftermarket parts in Mexico. The agreement signals Geely’s support for Zeekr’s expansion plans into the Mexican market, reflecting the growing demand for sustainable mobility options in the region.
Zeekr, an all-electric brand under Geely’s ownership, has rapidly developed a range of EV models, including the 007 – its first mass-market offering. Geely Auto’s involvement is expected to facilitate Zeekr’s entry into North America, starting with Mexico.
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According to the agreement, Geely Auto will resell Zeekr EVs in Mexico until at least December 31, 2026, with annual purchase caps increasing over the three-year period. The total purchase commitment amounts to approximately $754.4 million, covering both vehicles and aftermarket parts.
While specific details regarding the Zeekr models to be introduced in Mexico have not been disclosed, it is speculated that options may include the 001 shooting brake. The number of vehicles to be distributed will depend on projected sales volumes and market demand in Mexico.
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Geely Auto’s decision to promote Zeekr EVs in Mexico is driven by the region’s growing interest in environmentally-friendly transportation alternatives. Latin American countries, including Colombia and Chile, have outlined ambitious goals for transitioning to electric mobility, presenting a promising market for new energy vehicles.
The strategic move also positions Geely to establish a presence in Latin America, leveraging early opportunities in Colombia as a basis for potential expansion across the region. Geely Auto expects to commence the rollout of Zeekr EVs in Mexico within the current year, in line with the terms of the purchase agreement.
