Ford has resumed taking orders for its F-150 Lightning electric pickup truck, following a temporary halt in shipments earlier this year. The automaker announced the reopening of online orders for the F-150 Lightning in a press release on Tuesday, after implementing significant price cuts for the vehicle last week.
Ford’s decision to pause shipments and reduce its F-150 Lightning workforce at its Rouge Electric Vehicle Center in Dearborn, Michigan, was driven by concerns over demand. However, the company did not specify when production would ramp up again after the stop-sale.
In February, Ford slashed its 2024 production forecast for the electric truck by about half, aiming for a weekly production rate of 1,600 units, down from the original forecast of about 3,200. The automaker also announced plans to prioritize deliveries of gas versions of the truck.
Despite these challenges, Ford managed to sell 7,743 F-150 Lightning units in the U.S. in the first quarter, making it the fifth best-selling electric vehicle (EV) in the country, according to Kelley Blue Book. Additionally, Ford experienced its best quarter yet for EVs in the fourth quarter, thanks to strong sales of the F-150 Lightning and its Mustang Mach-E.
