Ford’s electric Puma Gen-E has become the first vehicle to qualify for the full £3,750 ($5,000) discount under the United Kingdom’s newly launched Electric Car Grant program, the company said.
The Puma, Ford’s top-selling vehicle in the UK last year, now sees its all-electric version priced from £26,245 ($35,500), making it even cheaper than the hybrid variant. Ford also announced that the E-Tourneo Courier electric van qualifies for the full grant, while 26 other eligible electric vehicles, including the Nissan Micra EV and Volkswagen ID.3, receive a £1,500 ($2,000) incentive.
Ford said the Puma Gen-E delivers up to 233 miles of range and can charge from 10% to 80% in roughly 23 minutes. The compact electric crossover offers 574 liters of luggage space, plus an additional 43-liter front trunk, exceeding the cargo capacity of some larger SUVs.
The company is also providing a free home charger with installation and up to 10,000 miles of complimentary charging under its Ford Power Promise program. Combined with potential savings of £127 ($170) per month compared with the Puma EcoBoost Hybrid, the package aims to encourage wider adoption of electric vehicles in the UK market.
Lisa Brankin, Ford UK Chair and Managing Director, said the full grant and support package “make it easier for customers to make the switch” to electric vehicles. The electric Puma went on sale in December 2024 and has been positioned by Ford as a compact, efficient, and practical EV for urban and suburban drivers.
