Less than two years after retiring the Ford Fiesta, the automaker may be considering a revival of the nameplate — this time as a fully electric vehicle developed in partnership with Volkswagen, according to a speculative report by Auto Express. While Ford has not confirmed any plans, growing collaboration with VW could pave the way for a new compact EV based on the German carmaker’s MEB Entry architecture.
Volkswagen’s head of sales and marketing, Martin Sander — a former Ford executive in Europe — described the EV partnership with Ford as “very, very, very successful.” The two automakers have already launched joint products like the Explorer EV and the Capri, both underpinned by VW’s MEB platform, which also supports models like the ID.4 and ID.5. If extended, the alliance could allow Ford to tap into VW’s more compact ID.1 and ID.2 underpinnings for a new electric hatch.
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Though Ford has not directly addressed the prospect of reviving the Fiesta, a spokesperson said the company remains “confident in its ability to compete in the right segments.” Analysts suggest the ID.2all Concept — nearly identical in size to the outgoing Fiesta — could serve as a fitting template for a new electric version of the popular hatchback.
However, any potential revival would hinge on VW’s willingness to license its platform, a decision complicated by the potential for competition. A new Fiesta EV might siphon customers from VW’s upcoming ID.2, as well as sibling brands’ models like the Cupra Raval and Skoda Epiq. One possible workaround could involve Ford targeting markets not prioritized by VW.
Separately, Ford is working on an internally developed low-cost EV, expected to carry a starting price around $25,000. The vehicle, aimed at competing with Chinese manufacturers such as BYD, will likely use a lithium-iron-phosphate (LFP) battery pack to reduce costs and improve longevity.
Whether the Fiesta name returns or not, Ford appears to be laying the groundwork for a broader push into affordable EVs as it seeks to establish a foothold in the growing mass-market segment.
