Ferrari is pushing forward with its plans to embrace electric mobility by completing a new production facility in Maranello by mid-2024. The state-of-the-art plant, known as the E-building, will serve as the manufacturing hub for electric supercars and next-generation powertrains.
Benedetto Vigna, the CEO of Ferrari, revealed that the E-building will feature advanced assembly lines designed to accommodate the production of both electric and combustion engine vehicles. Construction on the site commenced two years ago, and it is on track to be ready by June 2024.
In line with its electrification strategy, Ferrari is set to introduce its first all-electric car in the fourth quarter of 2025. The company aims to electrify over half of its models by 2026, with a further target of 80% electrification by 2030. This ambitious plan entails having 40% fully electric vehicles and 40% partially electric vehicles in its lineup.
While some critics argue that Ferrari has been slower than its competitors to embrace electric vehicle technology, such as Porsche with its Taycan release in 2019, the company’s CEO, Benedetto Vigna, dismisses these claims. In an interview with Bloomberg, Vigna defended Ferrari’s approach to electrification, stating that the company was not falling behind and expressed confidence that new EV models would not impact profit margins.
It is worth noting that unlike Porsche, Ferrari operates independently without the support of a larger parent company like Volkswagen. Additionally, Ferrari had previously introduced a plug-in hybrid model in 2019 but had not focused on further developing new vehicle models until now. Interestingly, the Italian government had even petitioned the European Union to grant Ferrari and Lamborghini exemptions from emissions regulations.
With the completion of the E-building on the horizon, Ferrari is poised to make significant strides in the electric vehicle market. The upcoming unveiling of their first all-electric car is highly anticipated, and it remains to be seen how Ferrari’s electrification efforts will shape the future of the luxury automotive industry.