Chinese automaker BYD’s sub-brand, Fang Cheng Bao, initiated deliveries of its inaugural model, the Bao 5, a day ahead of schedule. The first batch of Bao 5 vehicles has been handed over to owners, including deliveries by BYD Group president Wang Chuanfu personally, as announced by Fang Cheng Bao.
Further rollouts of the Bao 5 are slated to commence gradually in additional cities, according to a statement from Fang Cheng Bao.
The Fang Cheng Bao brand, along with its exclusive technology platform called DMO (where O signifies off-road and DM indicates dual mode), was officially unveiled by BYD on August 16. The Bao 5, an off-road SUV with dimensions of 4,890 mm in length, 1,970 mm in width, and 1,920 mm in height, with a wheelbase of 2,800 mm, was introduced at the same event.
Powered by a 31.8 kWh battery pack, the hybrid vehicle boasts a CLTC battery range of 125 km and a combined range of 1,200 kilometers when fully fueled and charged.
During the product launch, BYD also presented the Bao 3 and the Bao 8 concept, with plans to launch the Bao 8 and Bao 3 in the second half of the upcoming year, as per Fang Cheng Bao general manager Xiong Tianbo.
Fang Cheng Bao officially launched the Bao 5 on November 9, offering three versions with initial prices ranging from RMB 289,800 ($40,580) to RMB 352,800. The initial delivery date was initially scheduled for November 24, making the early delivery a deviation from the original plan.
This preemptive approach aligns with BYD’s past practices aimed at enhancing the overall customer experience by surpassing expectations. The company has previously employed similar strategies, including offering pre-sale prices during a model’s launch and subsequently announcing slightly reduced final prices upon official release.
