Toyota Europe's Head of Light Commercial Vehicle Sales, Emmanuel Beaune, has indicated that an all-electric version of the popular Toyota Hilux pickup is still in the early stages of investigation. While the Hilux remains a top-selling pickup globally, the development of a fully electric variant may take longer than anticipated.
Despite unveiling the Hilux Hybrid 48V earlier this month, featuring a small hybrid system connected to a 2.8 L diesel engine, Toyota has yet to commit to a fully electric Hilux. The hybrid version offers marginal improvements, with up to 5% better fuel efficiency.
Toyota's exploration of alternative powertrains also includes a hydrogen fuel cell electric Hilux prototype revealed in September. However, as competitors like Tesla enter the electric pickup market with models like the Cybertruck, the timeline for Toyota's electric pickup remains uncertain.
Beaune emphasized Toyota's multi-pathway approach, incorporating various powertrains such as gas-powered hybrid electric vehicles (HEVs), plug-in hybrid electric vehicles (PHEVs), and electric vehicles (EVs). Despite the global shift towards all-electric vehicles, Toyota has maintained a hybrid-focused strategy.
Regarding the electric Hilux, Beaune commented, “It's too early to comment,” noting ongoing investigations. He highlighted Toyota's significant presence in the European pickup market, accounting for 30% of market share. Recognizing the potential interest in an electric Hilux, Beaune stated that Toyota is collaborating with Toyota Motor Corporation in Japan to propose the right solution, acknowledging the evolving preferences of pickup users.