Dongfeng Nissan, the joint venture between Nissan Motor and Dongfeng Motor, has recorded 17,215 firm orders for its newly launched N7 electric sedan as of May 31, just 35 days after the model debuted, the company said on Weibo. The strong demand marks a rare success for a joint-venture brand in China’s fast-evolving electric vehicle (EV) market.
According to a Dongfeng Nissan executive, 96.64% of those orders—13,746 units—have locked in their vehicle configurations, suggesting high purchase intent. The N7 was officially launched on April 27 with five variants, priced between RMB 119,900 and RMB 149,900 ($16,650–$20,820), significantly undercutting many competitors in the mid-size EV segment.
The N7 is built on Dongfeng Nissan’s Tianyan architecture and offers two battery options: a 58 kWh pack for a 510-km range and a 73 kWh pack for a 625-km range. All versions feature front-wheel drive, single motors, 3C fast charging from 10% to 80% in 19 minutes, and 6.6 kW external power output. Designed entirely by a local Chinese team, the N7 also aims for global markets, but its styling specifically caters to domestic consumer tastes.
The vehicle’s strong early reception signals a potential turnaround for Japanese automakers in China, who have struggled to keep pace with local brands in the shift to electrification. “The launch of the N7 represents a major comeback by Japanese automotive brands as they face marginalization in China’s EV market,” the company said.
