Dodge enthusiasts, gearheads, and anyone who loves a good old-fashioned muscle car can now rejoice as the automaker has just unveiled the newest addition to its lineup – the 2023 Dodge Challenger SRT Demon 170. CEO Tim Kuniskis himself introduced the car, calling it a “mouthful and a monster all in one.” But in addition to showcasing the latest in American muscle, Kuniskis also hinted at what’s to come for the future of Dodge.
During the debut party for the Demon 170 in Las Vegas, Kuniskis spoke about the direction of the company, saying, “While everyone else is going to bring an electric car to market, Dodge is going to bring a muscle car and use electrification to make it not more politically correct, but to make it faster and dodgier.” He went on to emphasize that “we haven’t fully pulled back the curtain on this car… or maybe these cars just yet.”
See also: Dodge Challenger and Charger will use electric powertrain in their next generation
Those last words from Kuniskis suggest that there may be more EV muscle cars from Dodge in the works, and according to sources from MoparInsiders, there may be some truth to that. They report that Dodge plans to unveil electric successors to both the Charger and Challenger models this August at the Woodward Dream Cruise.
While there are no official specs or details on what these electric muscle cars will look like, it’s clear that Dodge is intent on shaking up the electric car market. Kuniskis himself said, “We always wanted to do a ’68 Charger and this was our chance. We just needed to study the rules and find ways to do something cool that could comply and make happy without spiritually retreating from the things that we love.”
See also: Dodge wont allow third party tuning for its electric muscle cars
Fans of Dodge and muscle cars alike will undoubtedly be eagerly awaiting the official unveiling of these new electric models. With Dodge’s reputation for powerful and iconic vehicles, it’s exciting to see what they will bring to the table in the world of electrification.
