Cupra , the performance brand of the Spanish automaker SEAT, has announced a significant price reduction for its first fully electric model, the Cupra Born. The company has reduced prices across the range by £2,350, making the electric vehicle more accessible to consumers.
In addition to the price reduction, Cupra has introduced a range of incentives to further enhance the accessibility of the Cupra Born. These incentives include 0% APR for 36 months or a £4,000 deposit contribution on 3.9% APR for 48 months (for orders placed before April 2, 2024).
Cupra has also announced that it will be simplifying the Cupra Born lineup by closing new factory orders for certain configurations. The 58kWh 204PS variant across all trims, the 77kWh 230PS variant on the V2 trim, and both the V2 Edition and V3 Edition trims will no longer be available for new factory orders.
The Cupra Born lineup will now consist of the V1 58kWh 230PS, V2 58kWh 230PS, V3 58kWh 230PS, and V3 77kWh 230PS variants, with the recently announced CUPRA Born VZ also opening for order soon.
With the price reduction, the entry price for a factory order Cupra Born will be reduced to £35,085 for a V1 58kWh 230PS, which is lower than the previous price for a V1 58kWh 204PS. The entry price for the larger battery variant will be reduced to £41,385 for a V3 77kWh 230PS, which is lower than the previous entry price for a V2 77kWh 230PS.
The £2,350 price reduction will apply to both new factory orders and orders from stock, including the trims and batteries that are now closed for new factory orders. Pricing for the Cupra Born VZ will be announced shortly.
In addition to the price reduction and incentives, customers who place an order before April 2, 2024, will receive a complimentary Cupra eCare plan, covering the first two years of servicing at an authorized Cupra Retailer.
