BYD has officially introduced the Song L, a shooting brake SUV, at a considerably lower starting price than initially offered during the pre-sale phase. This move underscores the heightened competition within China's new energy vehicle (NEV) market.
The Song L, an all-electric vehicle (BEV), is available in five versions, with starting prices ranging from RMB 189,800 ($26,700) to RMB 249,800. BYD initially presented the Song L concept at the Shanghai auto show in April, with previews of the production version beginning in August. The model falls under BYD's Dynasty series, which also includes the Dynasty and Ocean series.
Pre-sales for the Song L commenced on October 31, with initial prices set at RMB 220,000 to RMB 280,000. Today's official pricing announcement reflects a reduction of RMB 30,200 ($4,250) from the pre-sale starting prices. Despite the lower price point, BYD reported over 28,000 pre-orders for the Song L from the start of pre-sales until the official launch.
The Song L is BYD's second shooting brake-style SUV, following the Denza N7 launched under the premium Denza brand in July. The BYD Ocean series also features a shooting brake-style SUV, the Sea Lion 07, unveiled at the Guangzhou auto show on November 17, with deliveries expected in the first half of 2024.
Built on BYD's e-Platform 3.0 platform, the Song L boasts dimensions of 4,840 mm in length, 1,950 mm in width, and 1,560 mm in height, with a wheelbase of 2,930 mm. The various versions offer peak motor power options of 150 kW and 230 kW, and the four-wheel drive version provides a total system power of 380 kW, accelerating from 0 to 100 km/h in 4.3 seconds.
Three battery range versions of the Song L offer CLTC ranges of 550 km, 602 km, and 662 km. BYD is also providing customer benefits, including a 24-term zero-interest loan, a RMB 5,000 trade-in subsidy, and free charging piles, in line with common practices in the automotive industry for new model launches.