Chinese electric vehicle giant BYD is introducing fresh incentives despite industry warnings over intensifying price competition. Its premium off-road brand, Fang Cheng Bao, launched new discounts on Huawei’s smart driving system on Wednesday, offering more than 50% off the Qiankun Intelligent Driving High-end Function Package.
The limited-time deal reduces the price of the package to 12,000 yuan ($1,700), compared to its standard rate of 32,000 yuan ($4,500), for buyers who place an order in July.
The move follows BYD’s broader price-cutting campaign initiated in May, when it slashed prices by up to 34% across 22 models, prompting other automakers to follow suit. While the China Automobile Manufacturers Association (CAMA) has cautioned that such aggressive reductions are stoking “a new round of price war panic,” BYD has continued to pursue volume growth.
Fang Cheng Bao, which launched its most affordable model, the Tai 3, earlier this year at 139,800 yuan ($19,300), reported 18,903 vehicles sold in June, up 50% from May and 605% year-over-year. The Tai 3, roughly the size of the Tesla Model Y but priced at about half the cost, leads a new sub-brand of electric SUVs targeting a broader customer base.
Overall, BYD sold 382,585 vehicles in June, marking a 12% increase from the same period last year. First-half sales for 2025 reached over 2.1 million units, up 33% year-over-year, solidifying its position as the top EV seller in China.