BMW is pushing forward with its first electric M model, emphasizing not only the vehicle’s performance but also the sound experience that has long been a hallmark of the brand. As electric vehicles (EVs) become more common, the sound of the car has often been a point of contention.
BMW is seeking to replicate the visceral engine sound of its traditional M cars in its upcoming electric M3, moving away from the futuristic acceleration noises developed by composer Hans Zimmer.
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In a recent video documenting the development of the M3 EV prototype, nicknamed “Nadine,” BMW engineers tested the car on a low-grip surface in Sweden, showcasing its handling capabilities. However, the standout feature in this installment was the sound of the prototype.
Unlike other BMW EVs that feature a synthesized noise designed by Zimmer, the M3 EV prototype produces a sound much closer to the straight-six engine noise characteristic of current M models.
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“This sound is more in line with the iconic engine tone that M cars are known for,” said BMW’s development team in the video. The decision to incorporate an engine-like noise instead of the futuristic sound of previous models signals BMW’s commitment to maintaining the performance-oriented DNA of its M division in the electric age.
While the M3 EV is still in development, this shift to a more traditional engine sound will likely resonate with M car enthusiasts who are drawn to the authentic, dynamic driving experience that the brand has long championed. As the electric vehicle market continues to evolve, BMW’s approach highlights the importance of maintaining emotional connections with drivers, even in the world of electric mobility.