BMW i7 Dominates 7 Series Sales in January, Accounting for 43% in Latest Market Analysis

BMW i7 xDrive60 BMW i7 xDrive60

Luxury car buyers in Germany are increasingly turning to electric vehicles, according to the latest market analysis for January. The trend is exemplified by the success of BMW’s latest 7 Series, with the fully-electric i7 variant accounting for a significant 43% of all 7 Series sales that month.

While some may not be surprised by this shift given Tesla’s dominance as the top-selling luxury car brand in the previous year, it’s worth noting that the i7’s success comes against competitors like the BMW 7 Series and Mercedes EQS.

See also: Porsche Delivers 34,801 All-Electric Cars in 2022, Accounting for 11.2% of Total Sales Volume

The i7 has received positive reviews and is arguably the best version in the 7 Series family, thanks to its exceptionally smooth powertrain and the inherent smooth drive of electric vehicles. Interestingly, the second most popular variant was the 740d, which is the diesel-powered version and the cheapest to purchase and run. This is surprising given that the i7 is actually the most expensive iteration.

In contrast, plug-in hybrids accounted for just 15% of all ICE-powered 7 Series sales in January. While it’s important to note that these statistics are only for one month, it’s possible that they indicate the beginning of a trend. Only time will tell if this shift towards electric vehicles continues in the luxury car market.

Add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Keep Up to Date with the Most Important EV News

By pressing the Subscribe button, you confirm that you have read and are agreeing to our Privacy Policy and Terms of Use